UX-DESIGN.AW1
Psychology of UX Design
A UX design course that teaches, engages, and upgrades your skills. Understand user psychology and behavior.
- 16 Interactive Lessons and 82 topics mapped to the official exam objectives
Beginner Self-paced · 1 year access
01 / Skills you'll get
What you will be able to do
Enroll in our UX design course to master the psychology behind great design and create digital experiences users love.
In this course, dive into the laws of psychology, such as Fitt’s, Hick’s, and Miller’s, that shape how people interact with apps and websites. Learn how biases and effects like the Zeigarnik Effect and Halo Effect influence decisions, and use gamification to boost engagement.
With real-world examples from brands like Airbnb, Swiggy, and Amazon, you’ll see how top UX designers craft intuitive, persuasive interfaces.
- Applying Psychology to Design: Use Fitt’s Law, Hick’s Law, and Gestalt principles to create intuitive interfaces.
- Predicting User Behavior: Understand cognitive biases (like Anchoring & Confirmation Bias) to anticipate how users think.
- Gamification Strategies: Boost engagement using scarcity, social proof, and reinforcement techniques.
- Optimizing Decision-Making: Reduce cognitive overload with Miller’s Law and Jakob’s Law.
- Enhancing Usability: Leverage effects like Zeigarnik and Von Restorff to guide user actions.
- Avoiding Design Pitfalls: Spot and fix UX mistakes caused by biases (Negativity Bias, Default Bias).
- Persuasive Storytelling: Craft compelling narratives in UX to keep users hooked.
Course Highlights
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16 Structured Lessons Comprehensive coverage of core course objectives
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1 Year Full Access Self-paced learning accessible anytime on all devices
02 / Lessons & labs
See exactly what you will learn and practice
Lessons
16 Interactive Lessons · 82 topics01 Introduction 4 topics +
- Section I – Psychology Laws
- Section II – Psychological Effects
- Section III – Gamification
- Section IV – Biases
02 Fitt’s Law 4 topics +
- Introduction
- History
- How to avoid Fitt’s law mistakes?
- Conclusion
03 Hick’s Law 4 topics +
- Introduction
- History
- Let us understand Hick’s law
- Conclusion
04 Miller’s Law 4 topics +
- Introduction
- History
- Understanding Miller’s law with examples
- Conclusion
05 Jakob’s Law 5 topics +
- Introduction
- History
- Jakob’s law and its usage
- Tips and strategies to use Jakob’s Law
- Conclusion
06 Tesler’s Law 5 topics +
- Introduction
- History
- Real-life examples of Tesler’s law
- Tips to use Tesler’s law
- Conclusion
07 Gestalt’s Law 8 topics +
- Introduction
- History
- Law of proximity
- Law of similarity
- Law of continuity
- Law of closure
- Law of focal point
- Conclusion
08 Doherty Threshold 4 topics +
- Introduction
- History
- Examples of Doherty Threshold
- Conclusion
09 Zeigarnik Effect 5 topics +
- Introduction
- History
- Use cases of the Zeigarnik effect
- Tips to use Zeigarnik effect
- Conclusion
10 Storytelling Effect 4 topics +
- Introduction
- History
- Tips on how to use storytelling effectively
- Conclusion
11 Halo Effect 6 topics +
- Introduction
- History
- Reverse Halo effect
- Impact of Halo Effect in UX
- Conclusion
- Key findings
12 Goal Gradient Effect 4 topics +
- Introduction
- History of the goal gradient effect
- Practical examples of Goal gradient effect
- Conclusion
13 Picture Superiority Effect 4 topics +
- Introduction
- History of PSE
- Know what makes images memorable
- Conclusion
14 Von Restorff Effect 6 topics +
- Introduction
- History
- Von Restorff affects everyone
- Use of Von Restorff effects by UX Designers
- Conclusion
- Points to remember
15 Gamification in UX Design 7 topics +
- Introduction
- Scarcity
- Social proof
- Reciprocation
- Reinforcement
- Shared commitment
- Conclusion
16 Biases in UX Design 8 topics +
- Introduction
- Confirmation bias
- Negativity bias
- Research bias
- Default bias
- Anchoring bias
- Tips to overcome anchoring biases
- Conclusion
03 / FAQs
Questions before you start
Can I learn UX in 3 months?+
What qualifications do I need to be a UX designer?+
There’s no strict degree requirement. UX designers come from diverse backgrounds, like psychology, graphic design, or even IT. What matters most are:
- Skills (user research, wireframing, prototyping)
- Portfolio (real or case study projects)
- Understanding of UX principles.
Is UI/UX an IT job?+
Who is paid more, UI or UX?+
UX designers typically earn slightly more than UI designers because of their focus on research, strategy, and usability. However, senior UI/UX hybrids (or those in product design) often command the highest salaries.
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